KPN – From Manual Planning to AI-Powered Workforce Management

KPN – From Manual Planning to AI-Powered Workforce Management

Introduction

KPN (Koninklijke KPN N.V.) is a leading Dutch fixed and mobile telecommunications company headquartered in Rotterdam, serving approximately 6.3 million customers. As part of its long-term business strategy, KPN identified Workforce Management as a critical pillar to support its contact center operations and to strengthen its customer service performance.

To meet these objectives, KPN required a future-proof WFM platform integrated with its Genesys Cloud contact center, capable of supporting omnichannel service delivery, improving productivity, and increasing operational flexibility.

KPN – From Manual Planning to AI-Powered Workforce Management - BrightContact

Highlights

BrightContact partnered with KPN to implement and optimise NICE IEX Workforce Management (WFM) and Employee Engagement Manager (EEM) within a Genesys Cloud environment for over 4,000 agents. The project enhanced forecasting, scheduling, and intraday management capabilities, enabling KPN to improve service efficiency, agent engagement, and customer satisfaction.

KPN – From Manual Planning to AI-Powered Workforce Management - BrightContact

Results

BrightContact delivered an integrated WFM and EEM solution within Genesys Cloud, providing accurate forecasting, automated scheduling, and real-time adherence monitoring. The implementation included AI-based forecasting models, proactive agent notifications, and automated workflows for managing time-off requests and shift changes. As a result, KPN achieved improved workforce utilisation, higher employee engagement, and a more agile, responsive contact center operation.

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