Genesys develops cloud-based and on-premises contact center software. BrightContact is a reseller and service provider of these key company products such as Intelligent Voice Response system and Call Center Modernization software, like Intelligent Workflow Distribution. Genesys is also known for its Workforce Optimization suite, an integrated workforce management system. Together with BrightContact, Genesys helps its customers to implement new and expand existing Genesys solutions.